Personality is an individual's characteristic response tendencies across similar situations.
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Q89: Conflicts between motives are rare.
Q90: Laddering is a popular tool for identifying
Q91: Need for stimulation is an active, external
Q92: Extroversion, instability, agreeableness, openness to experience, and
Q93: Affective preservation motives include the need for
Q95: Celebrity endorsers are often a useful way
Q96: The fact that consumers need to attribute
Q97: Need for uniqueness reflects an individual difference
Q98: Marketers create needs.
Q99: Affective motives focus on the person's need
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