List Maslow's hierarchy of needs, in order from lowest to highest, and the four premises on which the hierarchy is based.
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Q96: The fact that consumers need to attribute
Q97: Need for uniqueness reflects an individual difference
Q98: Marketers create needs.
Q99: Affective motives focus on the person's need
Q100: Motives that are known and freely admitted
Q101: The Five-Factor Model of personality identifies five
Q102: Name and describe McGuire's cognitive preservation motives.
Q103: Regulatory focus theory suggests that consumers will
Q104: Emotional advertisements that trigger a positively evaluated
Q106: Brand personality is a set of human
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