Walker was gathering information on plasma and LCD TVs because he wanted to purchase one for his household. He bought several electronic product magazines, visited several electronics stores, searched the Internet, and paid attention to the ads in the newspaper to learn more about this product. However, he was confronted with so much information that he could not attend to all of it. In fact, he it got to the point that he would not attend to it and became frustrated. This is an example of _____.
A) information overload
B) information burnout
C) shopping burnout
D) giving up
E) consumer backlash

Question

Quizplus · Accepted Answer

Information overload occurs when consumers are confronted with so much information that they cannot or will not attend to all of it.

Walker Was Gathering Information on Plasma and LCD TVs Because