Beverly went to the store to purchase instant hot chocolate mix for her family. A sign near the hot chocolate directed her to a specific aisle where she could purchase marshmallows. This is an example of a(n) _____.
A) cross-promotion
B) brand extension
C) co-brand
D) overlay
E) simultaneous promotion

Question

Quizplus · Accepted Answer

Signage in one area of the store promotes complementary products in another.

Beverly Went to the Store to Purchase Instant Hot Chocolate