John doesn't know very much about electronic equipment, but he wanted to get his girlfriend a tablet for her birthday. His roommate, Hank, knows all about these types of products and made a recommendation to John. For this product category, Hank is known as a(n) _____.
A) market maven
B) opinion leader
C) interpreter
D) screener
E) market leader

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who filter, interpret, or provide product and brand-relevant information to their family, friends, and colleagues.

John Doesn't Know Very Much About Electronic Equipment, but He