Mitch seems to know everything about cars-at least that's what his friends and family think. He has been involved with cars since he was a child and even took an engine apart and put it back together again by the time he was 16 years old. He reads several publications related to cars, visits websites, and hangs out with others who are interested in cars as well. Due to his enduring involvement with this product category, Mitch would be considered a(n) _____.
A) product maven
B) opinion leader
C) product fanatic
D) product endorser
E) market leader

Question

Quizplus · Accepted Answer

Opinion leaders have greater long-term involvement with the product category.

Mitch Seems to Know Everything About Cars-At Least That's What