According to Roper Starch (a market research company), the 10 percent of the population that have broad social networks that allow them to influence the attitudes and behaviors of the other 90 percent of the population are called _____.

Question

Quizplus · Accepted Answer

Influentials are heavy users of print media as well as the Internet and are more likely than the general population to engage in WOM recommendation.

According to Roper Starch (A Market Research Company), the 10