Carla and John are both children, but they use their family's electronic equipment such as TVs, DVD players, and stereo equipment. They did not play much of a role in the purchase decision on which brands to buy, but their parents did consider their needs when deciding on which products and brands to purchase. In terms of family purchase roles, what role do these children play?

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Information gatherers use their expertise, and influencers evaluate the alternatives in these family decisions.

Carla and John Are Both Children, but They Use Their