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Karen Believes in Cause-Related Programs, but She Doesn't Always Act

Question 43

Multiple Choice

Karen believes in cause-related programs, but she doesn't always act accordingly. That is, she likes to patronize retailers that claim to donate a portion of her purchases to charity, but she only shops there when it is convenient for her to do so. Which consumer group would Karen belong?


A) Skeptic
B) Balancer
C) Attribution-oriented
D) Socially concerned
E) Apathetic

Correct Answer:

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