What is typically absolutely necessary of any firm that desires to capture the loyalty of the gay community?
A) must have separate promotion efforts in gay and mainstream media
B) must have gay themes in ads placed in mainstream media
C) must offer discounts to gay consumers
D) must have internal policies that do not discriminate against gay employees
E) must use cause-related marketing programs that support causes relevant to gay consumers (i.e., AIDS research)
Correct Answer:
Verified
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