Question 1

Gertrude expresses deeply felt environmental concerns and tailors everything she does and purchases to these beliefs. Which segment of environmental activism best describes Gertrude?

Accepted Answer

Eco-Centrists are the most highly concerned about the environment; their beliefs are reflected in their consumption behaviors.

Question 2

Which of the following statements is FALSE regarding Americans' environment-oriented values?

Accepted Answer

Americans have always been very receptive to change.

Question 3

Which of the following factors had a significant impact on Americans' emphasis on security?

Accepted Answer

The Depression, World War II, and the Cold War had a significant impact on Americans' emphasis on security.

Question 4

Which of the following is one of the defining characteristics of American society?

Accepted Answer

Individualism is one of the defining characteristics of American society.

Question 5

Individualism affects which of the following?

Accepted Answer

Individualism affects incentive systems for salespeople, advertising themes, product design, and customer complaining behavior.

Question 6

Which of the following statements is TRUE regarding Americans' other-oriented values?

Accepted Answer

American culture increasingly values diversity.

Question 7

Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one of the doors did not operate properly, so she called the retailer to complain. A service representative was sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again and asked for a new armoire. The store manager said that another service rep would have to come out to determine if it was due to a manufacturer's defect before it could be replaced. Because the service representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately, the replacement had the same problem and Laurie demanded her money back. Now she tells everyone she knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining behavior?

Accepted Answer

Consumers higher in individualism are more likely to complain, switch, and engage in negative word-of-mouth when faced with poor service performance.

Question 8

Lakeisha is an architect, and her husband, Timothy, is an engineer. Both are in their early 30s. They represent a growing percentage of the workforce along with others who generate new ideas and technologies for a living or engage in complex problem solving. Lakeisha and Timothy are part of the _____.

Accepted Answer

The creative class is defined as those who work in such professions as architecture, science, engineering, health care, and business who generate new ideas and technologies for a living or engage in complex problem solving.

Question 9

Mickey is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey belong?

Accepted Answer

Eco-Villains are highly dismissive of environmental concerns and don't believe global warming exists.

Question 10

Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe global warming exists?

Accepted Answer

Eco-Villains are highly dismissive of environmental concerns and don't believe global warming exists.

Question 11

According to the authors, American culture increasingly values _____.

Accepted Answer

American culture increasingly values diversity.

Question 12

Heather and Jeff live on a farm in Iowa with their three children. They are concerned about the environment because of the high cost of heating their home in winter. Which environmental activism segment best describes Heather and her family?

Accepted Answer

Proud Traditionalists' environmental efforts are focused on keeping their home running efficiently and effectively (insulation and water-efficient products).

Question 13

Those who work in such professions as architecture, science, engineering, health care, and business who generate new ideas and technologies for a living or engage in complex problem solving are referred to as _____.

Accepted Answer

The creative class is defined as those who work in such professions as architecture, science, engineering, health care, and business who generate new ideas and technologies for a living or engage in complex problem solving.

Question 14

Marketers have responded to Americans' increasing concern for the environment with an approach called _____.

Accepted Answer

Marketers have responded to Americans' increasing concern for the environment with an approach called green marketing.

Question 15

A shift away from a competition-oriented society would most likely affect _____.

Accepted Answer

A shift away from a competition-oriented society would most likely affect the use of comparative advertising.

Question 16

Which of the following is a segment used to describe consumers with respect to their environmental activism?

Accepted Answer

Eco-Centrists is a segment used to describe consumers with respect to their environmental activism.

Question 17

Consumers higher in individualism are more likely to _____ when faced with poor service performance.

Accepted Answer

Consumers higher in individualism are more likely to complain, switch, and engage in negative word-of-mouth when faced with poor service performance.

Question 18

The value that Americans place on youth has _____.

Accepted Answer

Because of their increasing numbers and disposable income, older citizens have developed political and economic clout and are beginning to use it.

Question 19

What percentage of American adults exercise regularly?

Accepted Answer

Less than 50 percent of American adults exercise regularly.

Question 20

Which of the following is NOT a segment used to describe consumers with respect to their environmental activism?

Accepted Answer

New Green Mainstream is not a segment used to describe consumers with respect to their environmental activism.

Quiz 3: The Changing American Society: Values

Gertrude expresses deeply felt environmental concerns and tailors everything she does and purchases to these beliefs. Which segment of environmental activism best describes Gertrude?

Which of the following statements is FALSE regarding Americans' environment-oriented values?

Which of the following factors had a significant impact on Americans' emphasis on security?

Which of the following is one of the defining characteristics of American society?

Individualism affects which of the following?

Which of the following statements is TRUE regarding Americans' other-oriented values?

Mickey is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey belong?

Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe global warming exists?

According to the authors, American culture increasingly values _____.

Heather and Jeff live on a farm in Iowa with their three children. They are concerned about the environment because of the high cost of heating their home in winter. Which environmental activism segment best describes Heather and her family?

Those who work in such professions as architecture, science, engineering, health care, and business who generate new ideas and technologies for a living or engage in complex problem solving are referred to as _____.

Marketers have responded to Americans' increasing concern for the environment with an approach called _____.

A shift away from a competition-oriented society would most likely affect _____.

Which of the following is a segment used to describe consumers with respect to their environmental activism?

Consumers higher in individualism are more likely to _____ when faced with poor service performance.

The value that Americans place on youth has _____.

What percentage of American adults exercise regularly?

Which of the following is NOT a segment used to describe consumers with respect to their environmental activism?