Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?
A) internally oriented
B) environment-oriented
C) other-oriented
D) self-oriented
E) group-oriented
Correct Answer:
Verified
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Q18: Norms are derived from _.
A) cultural values
B)
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