Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value?
A) collectivism
B) youth
C) masculine
D) individualism
E) active

Question

Quizplus · Accepted Answer

In individualistic cultures, luxury items are purchased as a mean of self-expression or to stand out.

Jake Is in the Market for a New Car