Product positioning is an attempt by marketers to obtain a pre-specified semantic memory in the mind of a target market.

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Product positioning is a marketing strategy where marketers try to create a distinct and favorable perception of their product in the minds of the target market. The goal is to occupy a specific place or position in the consumer's mind that is distinct from competitors. This is achieved by creating a pre-specified semantic memory about the product in the target market's mind. Therefore, the statement is true.

Product Positioning Is an Attempt by Marketers to Obtain a Pre-Specified