High-involvement learning occurs when the consumer is motivated to learn the material.

Question

Quizplus · Accepted Answer

High-involvement learning occurs when the consumer has a personal interest or investment in the material being learned, and is thus more motivated to learn and process the information in a deep and meaningful way. This may occur in situations where the consumer is making an important or expensive purchase, or when the product or service being considered has a significant impact on their life or well-being. In contrast, low-involvement learning occurs when the consumer has little investment or interest in the material, and may simply be going through the motions of learning without deeply processing the information.

High-Involvement Learning Occurs When the Consumer Is Motivated to Learn