Playing patriotic music as background for an ad with the expectation that the advertised product will then elicit a patriotic feeling is an example of:

Question

Quizplus · Accepted Answer

This is an example of classical conditioning, where the patriotic music serves as a conditioned stimulus that leads to the formation of a conditioned response (i.e. feeling patriotic) in the presence of the advertised product. Iconic rote learning, operant conditioning, and modeling are not relevant in this scenario.

Playing Patriotic Music as Background for an Ad with the Expectation