Putting the same commercial twice in the same advertisement break is an example of:
A) repetition.
B) pulsing.
C) echoic memory.
D) repetition and pulsing.
Correct Answer:
Verified
Q43: Message involvement is important to marketers because:
A)
Q44: Information from a credible source that contradicts
Q45: Define and give an example of stimulus
Q46: Virgin extending from airlines into mobile phones
Q47: A consumer who loves Noel's Chocolate Biscuits
Q49: Explain the concept of product positioning and
Q50: According to the text, 'extinction' refers to:
A)
Q51: Because consumers generally learn more information than
Q52: Frequently repeated ads with a simple message
Q53: Corrective advertising:
A) may support 'unlearning' of product
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