A method of measuring attention by using an eye camera to record movements of the eyes relative to the advertisement being read or watched, which are then mapped, is called:

Question

Quizplus · Accepted Answer

The method described in the question is called eye tracking, which involves using an eye camera to record eye movements and map them relative to the advertisement being viewed. Eye pupil dilation is a separate measure of physiological arousal, tachistoscopic test is a method of studying perception and attention using brief exposure to stimuli, and starch score test is not a recognized measure in psychology or marketing research.

A Method of Measuring Attention by Using an Eye Camera