Which theory is used to explain and hypothesise that the core reason for decline in the impact of television advertising is adjustment to the level and type of stimuli to which we are accustomed?

Question

Quizplus · Accepted Answer

The adaptation level theory suggests that individuals adjust to the level and type of stimuli to which they are exposed to, which can lead to a decrease in the impact of television advertising over time. This theory explains how people become accustomed to certain stimuli, causing them to perceive it as less impactful or noticeable.

Which Theory Is Used to Explain and Hypothesise That the Core