The likelihood and magnitude of post-purchase dissonance increases as the decision becomes more irrevocable.

Question

Quizplus · Accepted Answer

Post-purchase dissonance refers to the regret or doubts a consumer may experience after making a purchase decision. This is more likely and impactful when the decision is significant and irreversible, such as when buying a house or a car, as opposed to a small and easily replaceable item. Therefore, the statement is true.

The Likelihood and Magnitude of Post-Purchase Dissonance Increases as the Decision