Satisfaction with a purchase is primarily a function of:

Question

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Satisfaction with a purchase is primarily a function of perceived performance relative to expectations and initial performance expectations. The perceived performance relative to expectations is an important factor as it determines whether the customer is satisfied or not. However, the initial performance expectations are also important as they set the baseline for comparison. Thus, both factors are necessary to determine the level of satisfaction with a purchase. Option A and C are not comprehensive enough as they do not take into account the importance of initial performance expectations. Option B is not a relevant factor in determining satisfaction with a purchase.

Satisfaction with a Purchase Is Primarily a Function Of