If a consumer has a low-performance expectation for a product and after use performance is perceived as worse than expected, this consumer will be:

Question

Quizplus · Accepted Answer

If the performance is perceived as worse than the low expectation, it means that the product failed to deliver even the minimum level of satisfaction that the consumer had anticipated. Hence, the consumer would be dissatisfied.

If a Consumer Has a Low-Performance Expectation for a Product