Brand loyalty differs from repeat purchase behaviour in that brand loyalty:

Question

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Brand loyalty implies a psychological commitment to the brand, which differs from repeat purchase behaviour that may be driven by convenience, price, or other factors. While brand loyalty may result in repeat purchases, it is not defined solely by the frequency of purchase or the exclusivity of brand choices. Choices A and B are not accurate descriptions of brand loyalty, and choice C is too restrictive.

Brand Loyalty Differs from Repeat Purchase Behaviour in That Brand