Low-involvement purchases tend to relate to all of the following decision rules except:

Question

Quizplus · Accepted Answer

Low-involvement purchases are usually made based on a single criterion, such as price or convenience. Compensatory decision rules involve considering multiple criteria and trade-offs. Therefore, compensatory decision rules do not typically apply to low-involvement purchases. Elimination-by-aspects, disjunctive, and conjunctive decision rules can be used for low-involvement purchases depending on the consumer's decision-making process.

Low-Involvement Purchases Tend to Relate to All of the Following