Evaluative criteria are:

Question

Quizplus · Accepted Answer

Evaluative criteria refer to the various features or attributes that a consumer looks for in a product to ensure that it can solve a particular problem or satisfy a particular need. Therefore, option D is the correct choice. Option A is incorrect because it refers to alternatives, not evaluative criteria. Option B and C are also incorrect because they refer to the evoked set and inept set respectively, which are not related to evaluative criteria.

Evaluative Criteria Are