Evaluative criteria can vary across consumers and/or product types and differ in:

Question

Quizplus · Accepted Answer

Evaluative criteria can differ in type (e.g. functional vs. emotional), number (e.g. some consumers may consider only price and quality while others may also consider brand reputation, sustainability, etc.), and importance (consumers may prioritize certain evaluative criteria over others). Therefore, all of the given answers are correct.

Evaluative Criteria Can Vary Across Consumers And/or Product Types and Differ