The technique that requires consumers to judge the similarity of alternative brands is:

Name: The technique that requires consumers to judge the similarity of alternative brands is:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perceptual mapping involves asking consumers to judge the similarity between different brands, which is then used to position brands relative to each other in a multidimensional space. This helps in understanding how consumers perceive different brands in comparison to each other.

The Technique That Requires Consumers to Judge the Similarity of Alternative