Which of the following is a very common method for directly measuring the relative importance that consumers assign to various evaluative criteria?

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Constant-sum scale is a commonly used method for directly measuring the relative importance that consumers assign to various evaluative criteria. It requires respondents to allocate a fixed number of points or percentages among different attributes or criteria, indicating their perceived level of importance. This method allows researchers to obtain more accurate and precise measures of relative importance than other techniques, such as rating scales or ranks.

Which of the Following Is a Very Common Method for Directly