Which of the following is a useful approach for determining the relative importance consumers assign to various evaluative criteria?

Question

Quizplus · Accepted Answer

Conjoint analysis is a useful approach for determining the relative importance consumers assign to various evaluative criteria. It involves presenting the respondents with several sets of product or service profiles that vary systematically based on different features, and asking them to rate or rank their preferences. This helps identify which specific product or service features are most important to consumers and can inform marketing and product development strategies. Semantic-differential scales are more focused on measuring respondents' perceptions of a product or brand on specific dimensions, while linear programming is a quantitative optimization tool that can help identify the optimal combination of product features, given various constraints.

Which of the Following Is a Useful Approach for Determining