All of the following are used as surrogate indicators of quality except:
A) brand name.
B) packaging.
C) colour.
D) All of the given answers are surrogate indicators of quality.
Correct Answer:
Verified
Q23: The use of price as a surrogate
Q24: Which of the following is a very
Q25: Which of the following is a useful
Q26: Sensory discrimination refers to:
A) individuals' tendencies to
Q27: Which of the following decision criteria are
Q29: Weber's law indicates that:
A) marketers of grocery
Q30: With the information provided by perceptual mapping
Q31: A surrogate indicator is:
A) the most important
Q32: The ability of an individual to distinguish
Q33: When Mary purchases a calculator, she is
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