You are given the following information: $\begin{array}{llcc}
&\text { Rank } & \text { Cut-off point } \
\
\text {Price } &1&4\
\
\text { Quality } &2&4\
\
\text {Ease of use } &3&3\
\end{array}$
Which of the following DVD players would be chosen using the elimination-by-aspects decision rule?
$\begin{array}{llcc}
& \text {Sony } & \text {Sanyo } & \text { Pioneer} \
\
\text { Price} &3&5&4\
\
\text {Quality } &4&5&4\
\
\text {Ease of use } &5&2&3\
\end{array}$

Question

You are given the following information: $\begin{array}{llcc}
  &\text { Rank } & \text { Cut-off point }   \
\
 \text {Price  } &1&4\
\
 \text { Quality } &2&4\
\
 \text {Ease of use  } &3&3\
\end{array}$
 Which of the following DVD players would be chosen using the elimination-by-aspects decision rule?
$\begin{array}{llcc}
&  \text {Sony  } &  \text {Sanyo  } & \text {  Pioneer}  \
\
 \text {  Price} &3&5&4\
\
 \text {Quality  } &4&5&4\
\
 \text {Ease of use  } &5&2&3\
\end{array}$

Quizplus · Accepted Answer

The elimination-by-aspects decision rule involves eliminating options that do not meet the cut-off point for the most important attribute first, then moving to the next attribute. For Price (rank 1, cut-off 4), Sony is eliminated. For Quality (rank 2, cut-off 4), Sanyo is eliminated. Pioneer meets both cut-offs for Price and Quality, and also meets the cut-off for Ease of use (rank 3, cut-off 3).

You Are Given the Following Information Which of the Following DVD Players Would Be Chosen Using