Low-involvement purchases usually involve decision rules such as:

Question

Quizplus · Accepted Answer

Low-involvement purchases typically involve a conjunctive decision rule, where consumers establish a minimum level of acceptability for each attribute before making a purchase. This is because consumers do not have a strong preference for the product and are not willing to invest a lot of effort into the decision-making process. Compensatory decision rules, which involve trading off between attributes, are typically used for high-involvement purchases where consumers are more invested in the decision. Attribute-based decision rules may be used for both high and low involvement purchases. Therefore, the correct answer is C, conjunctive decision rule.

Low-Involvement Purchases Usually Involve Decision Rules Such As