All of the brands that a consumer would consider for the solution of a particular problem are known as the evoked set.

Name: All of the brands that a consumer would consider for the solution of a particular problem are known as the evoked set.
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Question

Quizplus · Accepted Answer

The definition of the evoked set includes all brands that a consumer would consider for a particular problem, so it is true that the evoked set encompasses all options that a consumer would think of.

All of the Brands That a Consumer Would Consider for the Solution