A consumer notices a new product in a store because of a point-of-purchase display and based on the information given in the display purchases the product. This is an example of:

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Limited decision making involves making a purchase decision based on information that is readily available in the environment, such as a point-of-purchase display. The consumer may not have a strong brand preference, and the decision is relatively simple or routine. Extended decision making involves significant effort and time spent in researching and evaluating different options, and is typically involved in high-priced, high-risk purchases. Internal search refers to gathering information from memory, while in this case the consumer relies on external information provided by the display.

A Consumer Notices a New Product in a Store Because