The evoked set refers to all the brands that a consumer would consider for the solution of a problem or need. This means that these are the brands that the consumer is aware of and believes to be potential solutions to their need, and they would actively consider purchasing them. Option A best defines this concept.

Solved

The Evoked Set Is

Question 32

Multiple Choice

The evoked set is:

A) all those brands a consumer would consider for the solution of a problem.
B) all those brands for which a consumer is aware of as the solution for a problem.
C) all those brands a consumer would not consider for the solution of a problem.
D) all those brands of which a consumer is aware but is indifferent toward.

Correct Answer: