Which of the following are not examples of an external information source listed in the text?
A) friends, family
B) consumer groups, government departments
C) sales staff, advertising
D) All of the given answers are external information sources.
Correct Answer:
Verified
Q33: Market characteristics include:
A) number of alternatives.
B) price
Q34: All of the following could either increase
Q35: Marketing managers are interested in the external
Q36: Measures of external information search include:
A) number
Q37: In general, marketers develop a large number
Q39: Ongoing search:
A) is undertaken to acquire information
Q40: All of the following increase the level
Q41: A disrupt strategy:
A) is used by marketers
Q42: Which are the five major sources of
Q43: A brand in a product category characterised
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents