Measures of external information search include:

Question

Quizplus · Accepted Answer

Measures of external information search include all the given options, which are:
A) Number of alternatives considered - the extent to which a consumer searches for and considers different options before making a purchase decision.
B) Overall or combination measures - an overall assessment of the amount and type of external information search conducted by the consumer.
C) Number of personal sources - the number of family, friends, or acquaintances consulted during the information search process.
D) All of the above - the best choice, as it includes all the options mentioned.

Measures of External Information Search Include