All of the following increase the level of external search except:
A) the price range in the market area.
B) the degree of product differentiation.
C) positive products.
D) learning and experience.
Correct Answer:
Verified
Q35: Marketing managers are interested in the external
Q36: Measures of external information search include:
A) number
Q37: In general, marketers develop a large number
Q38: Which of the following are not examples
Q39: Ongoing search:
A) is undertaken to acquire information
Q41: A disrupt strategy:
A) is used by marketers
Q42: Which are the five major sources of
Q43: A brand in a product category characterised
Q44: A maintenance strategy is:
A) a strategy for
Q45: A brand in a product category characterised
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