Shopping bots assist in information search. They:
A) are computer shopping software that assists consumers in making complex purchases.
B) are electronic shopping agents.
C) allow comparison-shopping in a consolidated compact format.
D) are electronic shopping agents and allow comparison-shopping in a consolidated compact format.
Correct Answer:
Verified
Q23: The awareness set is:
A) all those brands
Q24: Consumers may seek external information from all
Q25: Consumer characteristics that are associated with a
Q26: A brand requiring an intercept strategy is:
A)
Q27: Product categories characterised by a high degree
Q29: Consumer characteristics that are associated with a
Q30: As more information becomes available on the
Q31: Which of the following is not one
Q32: The evoked set is:
A) all those brands
Q33: Market characteristics include:
A) number of alternatives.
B) price
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