Consumer characteristics that are associated with a high level of external search include all of the following except:

Question

Quizplus · Accepted Answer

Extensive experience with the product category is associated with a low level of external search as the consumer is familiar with the product and may have already identified the preferred brand or particular features. The other options (early stages of the household life cycle and a high level of perceived risk in the purchase) are both associated with a high level of external search. The last option, D, is incorrect as it includes all the options, including A which is not associated with a high level of external search.

Consumer Characteristics That Are Associated with a High Level of External