Which of the following are not consumer characteristics that may affect external search?

Question

Quizplus · Accepted Answer

All three consumer characteristics listed in option C (experience, product differentiation, and household life cycle) may potentially affect external search. Therefore, it is not the correct answer. However, options A, B, and D each include at least one consumer characteristic that could affect external search. Specifically, option A includes learning and product involvement, which both affect how actively consumers search for information. Option B includes perceived risk, which may lead consumers to engage in more extensive information searching. And option D includes perceived risk, age, shopping orientation, and learning, all of which may affect the amount and types of information consumers seek out during external search.

Which of the Following Are Not Consumer Characteristics That May