A maintenance strategy is:
A) a strategy for maintaining consumers highly involved with a brand.
B) a strategy for maintaining current involvement levels.
C) a strategy used by marketers to maintain current purchase behaviour in a situation where the brand is purchased habitually by the target market.
D) a strategy used by marketers to maintain current purchase behaviour in a situation of high involvement.
Correct Answer:
Verified
Q39: Ongoing search:
A) is undertaken to acquire information
Q40: All of the following increase the level
Q41: A disrupt strategy:
A) is used by marketers
Q42: Which are the five major sources of
Q43: A brand in a product category characterised
Q45: A brand in a product category characterised
Q46: A brand in a product category characterised
Q47: Preference strategy is used when:
A) the objective
Q48: An intercept strategy is used when:
A) an
Q49: What implications may a brand's changed status
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