A capture strategy is:

Question

Quizplus · Accepted Answer

A capture strategy is used when the brand is in the target market's evoked set and consumers engage in limited decision making. This strategy involves marketing communications that capture the consumer's attention and encourage them to choose the brand over competitors. This can include tactics such as promotions, discounts, and special offers. Option A is incorrect because marketing communications alone cannot form a capture strategy. Option B is incorrect because the servicescape environment is just one aspect of the overall marketing mix and cannot alone form the basis of a capture strategy. Option D is incorrect because a capture strategy is used when the brand is in the evoked set, not the inert set.

A Capture Strategy Is