Intermediate levels of purchase involvement tend to produce habitual decisions.

Name: Intermediate levels of purchase involvement tend to produce habitual decisions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Intermediate levels of purchase involvement often lead to limited problem solving rather than habitual decisions, as consumers engage in some research and comparison but not as extensively as in high-involvement purchases. Habitual decisions are more common with low levels of purchase involvement.

Intermediate Levels of Purchase Involvement Tend to Produce Habitual Decisions