Problem recognition occurs when a consumer's desired state differs from their actual state.

Name: Problem recognition occurs when a consumer's desired state differs from their actual state.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Problem recognition is the stage in the consumer decision-making process where the consumer becomes aware of a need or a problem because their current state does not match their desired state. This creates a sense of urgency to find solutions to the problem or satisfy the need.

Problem Recognition Occurs When a Consumer's Desired State Differs from Their