Very low levels of purchase involvement tend to produce:

Question

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When purchase involvement is very low, consumers tend to rely on habits, routines, or automatic responses, without actively seeking or processing much information or evaluating alternatives. They may make choices based on familiarity, past experiences, convenience, brand loyalty, or inferences from some visible cues (such as price or package design). Therefore, their decision-making process tends to be habitual rather than extended or limited.

Very Low Levels of Purchase Involvement Tend to Produce