Generic problem recognition involves:

Question

Quizplus · Accepted Answer

Generic problem recognition is the recognition of a discrepancy or gap between the consumer's current situation and their desired situation, without necessarily identifying a specific brand or solution. This means that a variety of brands within a product category can potentially reduce the discrepancy, making option B the correct answer. Option A refers to selective problem recognition, where only one brand is seen as a solution, while option C is not a form of problem recognition at all.

Generic Problem Recognition Involves