Which are the two types of situations when consumers are predicted to start the problem recognition process?

Question

Quizplus · Accepted Answer

Consumers are predicted to start the problem recognition process when they perceive a difference between their desired state (what they want) and their actual state (what they have). This can occur in two types of situations: when the desired state exceeds the actual state (e.g. wanting a new phone because the old one is outdated), or when the actual state exceeds the desired state (e.g. wanting to get rid of a product because it no longer meets their needs). Option A is incorrect because satisfaction and loyalty would not typically trigger problem recognition. Option C is partially correct, but not specific enough, as problem recognition can occur in situations other than just purchasing or disposing of a product. Option D is incorrect as satisfaction and loyalty do not trigger problem recognition.

Which Are the Two Types of Situations When Consumers Are