A situation is a set of factors outside of and removed from the consumer and the characteristics of the marketing stimulus.
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Q6: Antecedent states in the situational influences are
Q7: Which of the following is not a
Q8: The attributes desired in a dessert differ
Q9: In order to utilise situational influences, a
Q10: Situation classification allows marketers to ask appropriate
Q12: Situational conditions can affect consumers' choices.
Q13: The situation always determines the brand purchased.
Q14: Situational influences can affect consumer behaviour and
Q15: Consider that a friend comes to visit,
Q16: The communication situation is the situation in
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