When the marketer can neither control nor influence the physical situation:

Question

Quizplus · Accepted Answer

Altering the various elements of the marketing mix is the best option when the marketer cannot control or influence the physical situation. By modifying the product, price, promotion, or distribution strategy, the marketer can adapt to the changing needs and expectations of the target market, and increase the chances of success in the face of uncontrollable variables. Increasing advertising or sales force, or making product improvements, may not be effective if the issue lies outside of the marketer's control.

When the Marketer Can Neither Control nor Influence the Physical